Get In Touch
Request An Audit

User First SEO Campaigns

93% of online experiences begin with a search engine. We analyse users in your market and identify their conversion paths. From this, we can better position your business to give users what they want, when they want it.

SEO services designed to help your business grow

We specialise in the following SEO services:

  • SEO Auditing & Strategy

    Carrying out an SEO audit of your websites current performance by looking at rankings, competitors, organic traffic, usability and mobile compatibility. From this we will build a target digital strategy to increase traffic to your website. Our data driven SEO campaigns contain everything needed to succeed online whether you are looking for an international, national and local SEO campaign.

  • Technical SEO

    An SEO agency with heavyweight technical SEO experts who audit your website and online reputation by assessing code bases, product databases, tags, Google Search Console setup and much more. This allows us to understand what a search crawler sees and how algorithms react and engage with your website. Understanding your technical build and working with web development teams improves both user experience and load time on site – meaning marketing services can have a positive impact across existing customer bases, as well as gaining new ones.

  • On-page Optimisation

    We create custom on-page optimisation reports for clients which include clear actions to improve your SEO performance and search engine rankings. Actions are prioritised and weighted based on value to overall account targets. Search engines will read an entire page from menus through to internal links, our on-page reports provide best practice advice and lead with data designed to improve online performance. We work ahead of Google Algorithms to ensure your website is optimised for the future, as well as the present.

  • User Experience

    Understanding your websites purpose for what it is, we will use both technology and heuristic reviews and evaluations. We analyse user paths and key landing pages for sentiment and conversion. This includes understanding paths to sales or leads and carrying out conversion rate optimisation and working with web design teams to make informed decisions to increase the value of your current client base.

  • Content Marketing

    Content marketing that starts with your audience first; delivering your brand message in the right format, at the right time. This is often paired with social media marketing and on-page work. The best SEO campaigns offer real value to their target markets and content marketing provides a core route to market success.

  • Digital PR & Outreach

    Outreaching Communications for Customer & Search benefit. Read about how we PR your business for maximum exposure. Link building has evolved over time to account for actual PR work and brand awareness campaigns. Third party sources and local or national newspapers are no longer just a marketing channel for global corporations and a strategic approach to placement is needed to succeed online.

  • Local SEO

    As an SEO agency in London we know first hand the importance of local SEO and driving qualified business to your door through online search. Near me searches, postcode searches and geolocation on mobile phones have increased customer ability to engage with your products and services and increasing use of voice search is likely to make this of greater importance in 2019/2020 and beyond.

  • Mobile SEO

    Everything we do starts with a Mobile first approach, in line with Googles search engine algorithms. We have a specific process we follow to audit and improve mobile SEO, especially for retail and B2C businesses. At the heart of any mobile SEO campaign are technical aspects such as speed, time to interactive and the ease of crawl of the site in question.

Critical Factors For SEO Success

KPI Based SEO Campaigns Measuring Rankings, Traffic & Sales

Working to Enhance SEO and UX for SERPs visiblity and user engagement

Technically proficient SEO Managers Workings Across All Accounts

Reporting Success based on Technical & Commercial Metrics

An SEO Agency Focused on Rankings, Traffic, & Revenue

Our approach to search engine optimisation is simple; we build SEO strategies based on the purpose of your website, how potential customers will engage with different devices and sources to find you online, and the user experience they have once they do find you. Analysing your website with these principles in mind, we drive a measurable increase in conversion rates, leads and sales through marketing and SEO campaigns for SME and Brand clients.

"Our leads doubled within 6 months of onboarding POLARIS. The foundation now has a healthy pipeline of opportunities and we are confident they will continue to grow." Jerry Boniface, Thomson Reuters Foundation

Our SEO service is customer centric, with a strong focus on usability, security and device compatibility. Mobile SEO plays a big part of SEO optimisation strategies and with a mobile first algorithm from Google its imperative that marketing campaigns are designed with mobile in mind.

Our team of technically minded SEO strategy and campaign managers understand that technical metrics lead to commercial success. We, therefore, report using our proprietary system Bright Metrics on a number of factors, giving clients a complete insight into where agency budget is being committed, conversions and documentation generated in activity, and RoI from performance. This creates a clear difference between our SEO work and other SEO agencies in the industry.

"They got my website to position 2 for wedding shoes after Id lost faith in it being possible. The guys at POLARIS not only got my b2c retail business off the ground but they restored my faith in SEO." Adam Benjamin, Paradox Shoes

Our London based team work intelligently on multi-faceted SEO strategies to deliver performance in the short and long term, to not only manage your expectation but also ensure we improve user experience and drive leads and sales consistently through search optimisation, over time.

Request an audit

Just fill in the fields below or contact us:

Phone +(44) 0 203 004 9647

Email info@polarisagency.co.uk