Introducing New Customers For Multiple Transactions, Overtime
We understand that SEO performs as a part of a wider digital marketing strategy, and as such our ecommerce SEO services are designed with specific objectives based on your funnel, from initial research into products through to final conversions.
The final goal of any SEO strategy is to increase sales across an entire business, taking into account the impact organic traffic has on a final transaction.
Platform and CMS Optimisation
We have experience in optimising a number of Ecommerce platforms, including Magento, Netsuite, WooCommerce and Episerver. From technical setup through to on-page SEO or product database optimisation, every element of your online buying portal is audited and refined.
No matter which platform your business runs from, our SEO strategies are clear, with set deliverables and KPIs targeted to increasing final transactions and net profit online.
Product + Category SEO
Based on your Ecommerce SEO objectives, we will target particular categories and products for a true balance between traffic increases and conversions. This gives us a multi-faceted SEO strategy that commands online space at every level of the buying process.
This allows an ecommerce store to reach a bigger audience and more customers than ever before and streamlines the route from initial search to final conversion, taking into account factors such as the impact of Google Shopping and customer or product reviews.
Conversion Rate Optimisation and UX
A streamlined ecommerce SEO strategy means nothing without an intuitive sales funnel and cart process that guides a user to buying from you.
We analyse Google Analytics and User behaviour data to identify drop offs and opportunities to increase conversions using a number of internal and external tools, including working with affiliates, basket abandonment and Big Data to make key decisions that will improve sales.
Goal + Sale Reporting
In the world of Ecommerce, sales volumes and average order values are key metrics. We work with you to understand these and deliver increases.
With all ecommerce SEO accounts we deliver ecommerce data dashboards through Google Data Studio and reports with attribution modelling on sales accounting for the full 360 degrees buying journey. This gives full credit to all user channels and allows us to improve SEO performance and also business performance as a whole.