Ecommerce SEO

Driving retail transactions through Ecommerce optimisation campaigns

With the removal of right hand Paid search ads by Google, Organic search’s role has changed again within the broader role of assisting users with serving relevant information for an Ecommerce retailers products.

At POLARIS, we recognise these changes and position your Brands Ecommerce SEO campaign to fulfil its intended purpose; to expose product information to potential buyers as they research their options on mobile, table, or desktop.

"We have a mobile first SEO mindset for our ecommerce clients and our structured approach has been proven to drive measurable increases in rankings, traffic & transactions from mobile devices." Keith Hodges, Head of SEO

Ecommerce SEO campaigns traditionally report on single session and multi session sales, however today’s fragmented journey requires us to understand the micro moments potential buyers go through so that they can be matched to relevant pages and content on your destination website.

Our team of SEO Account Managers will work with you to strategise campaign goals and KPIs, reverse engineering your internal targets right back to search metrics such as engagement and traffic.

Working with the quality guidelines and keeping users safe

Recent guidelines released by the search engines dictate an even greater focus on safety and security for users buying online. YMYL - Your Money or Your Life, is a particular quality guideline introduced which stipulates the importance of providing correct and full information to allow customers to be fully informed and feel safe when transacting online.

The focus of YMYL is based around providing enough quality and trust within a web page that Google feels confident a user is able to make an informed decision, with confidence, before a final purchase. This includes everything from sizing charts to effective payment gateways, to offsite measurements such as a links. This includes additional areas of focus introduced by E-A-T - Expertise, Authority, Trust. 

Coupling our expert approach with attribution reporting through our Bright Metrics system results in a transparent, journey optimum SEO campaign for your Brand, designed for a single purpose; success.