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Adapting to Changing International SEO Trends

By 2020, 50% of all international searches will be voice searches. In total this amounts to 1 trillion global voice searches per year. Broken down this is 1.9 million searches per minute, 114 million searches per hour or 2.8 billion searches per day.

Driving customers and revenue from multiple international countries, worldwide

Our International SEO services are designed to work to the strengths of your business, identifying what local customers are looking for and how they are looking online within their local market. Whether they are browsing in English or their local native language, we can work with you to market your products & services in the most appropriate format for them to find you, and, convert.

At polaris we have over 10 years experience in marketing our clients websites in major search engines across the globe, including Yandex (Russia), Baidu (China), and Google for France and Germany.


  • Local Market Expertise

    We have experience in optimising our clients websites in many countries including France, Germany, Italy, Spain, China, Russia & the UAE. We understand how users search for products and services across these markets and we can apply our existing learnings to your campaign.

  • Native speaker network

    We have our own network of local, native speakers, worldwide, who are all experts in both their local market and SEO. Our network covers 100 countries and 50 languages, worldwide.

  • Local Market Digital PR

    We have an international contact database of over 30,000 contacts across a number of sectors that we use to get our clients local features within target markets. This means that our clients recieve local market promotion as a part of the SEO campaign, driving even more value from our partnership.

Localising your business for global commerce

International SEO campaigns require a diverse approach from SEO Managers that have an appreciation for native speaking copy writers, local search engines in use, and typical genetics of an international website with local versions.

Our SEO Managers have experience in working with international clients that require SEO traffic from several territories, driving traffic through to local territory website that provides a rich user experience based on their language and location.

We research into the markets you want to enter and make it our job to understand user behaviour, search patterns, and buying habits to build highly targeted international seo campaigns.

Our team can advise and assist with the localisation of the destination website, identifying efficient routes to market for each territory, and a strategic international SEO campaign plan identifying key requirements from both the client and agency.

When launching new products or services within a new international territory, our approach is to initially test market virility using paid search. This allows us to monitor local digestion and use statistical data to plan a long term international SEO strategy.

Using competitor data and turning it into actionable intelligence for growth

Whether your business is a drop ship etailer or B2B service provider, as a leading seo agency we analyse competitors operating within your target markets so that we can reverse engineer their successes and use this knowledge as a strength within our campaigns for you.

We analyse competitor sentiment, target keywords, and their backlink profile for PR and outreach so that we can build a hitlist of effective media partners to contact and help expose your business presence.

Our intelligence provides you with powerful management information on how competitors are targeting customers and how this can be used for your strategy.



Case Study

Driving traffic to tourbar.com - the holiday friends website

Polaris were approached by tourbar.com as their website has lost its organic credibility in several markets across the globe, and the team needed an international seo agency that had the experience to audit their website and online profile to turn this around.

Polaris audited the destination website and found multiple issues relating to canonicalisation and localisation across markets.

Technical insights were delivered to the team which were then integrated, considering each local country independently and its goals. Working across France, Germany, Italy & Spain, we analysed each market independantly and competitors within each local market, ensuring that our reccomendations were inline with local search engine requirements and competitive for the landscape.

International SEO Results

  • 6 countries optimised including France, Germany, Italy & Spain
  • 23% Increase in signups
  • 40% Increase in traffic

Client Testimonial

"We approached Polaris after a round of changes were made that caused our SEO to go down. Polaris helped us target users in 4 of our key global markets. From technical database optimisation to local market outreach, it was a big help! "


Marketing Manager

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Phone +(44) 0 203 004 9647

Email info@polarisagency.co.uk