DRIVING BOOKINGS FOR YOUR DESTINATIONS
We understand the decision making process for booking flights, hotels, and package holidays; and we focus on key products within your portfolio, identifying achievable targets which will drive a measurable increase in bookings.
We target consumers when they have their first epiphany moment of a journey, and go a short search on their mobile looking for inspiration.
Once a consumer has decided on a destination of choice, we make sure they land on your destination guide to know more; weather, travel guides, places to see and eat.
The commercial moment in which a consumer commits to a travel agent or tour operator. We work ensure you have maximum exposure through both SEO and Paid campaigns to drive that all important booking.
Experiencing their trip, consumers will search for local services, interests and guides – another opportunity to position your travel brand in front of keen eyes.
We have experience in working with a number of different types of travel companies, including Travel Agents, Online Travel Agents (OTA’s), Luxury Hotels & Resorts, Tour Operators, Tourist Boards, and Holiday Reviews websites.
Our Travel SEO campaigns are designed to understand the seasonality of your business, the average cost per booking target, and also how our service will integrate within your overall digital strategy.
Our approach starts with a full audit of your existing SEO exposure, identifying:
Statistics from the ABTA Consumer Travel Trends report show that 75% of holiday bookers search online to book a holiday. Over 90% of these used a laptop throughout their sales journey, with one in five also using a mobile or tablet to research, and complete a purchase.
Keeping abreast of these industry trends, our account managers apply a best practice approach to planning and delivering SEO campaigns which drive buyers to your destination website.
At POLARIS we take great pride in celebrating our achievements. As a part of this, we regularly feature within industry awards and constantly strive to deliver campaigns that can be classified as outstanding within the industry.
Our latest achievements include finalists in the Drum DADI awards 2015 for best use of search, and Best use of SEO within the Wirehive awards 2015.
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