DRIVING PATIENTS TO YOUR CLINIC
Within a heavily regulated industry, we drive communications that are accurate, solution focused, and for the benefit of your clients.
Our Healthcare SEO services focus on symptoms, services, and medical conditions to expose your service offering to potential clients. We understand your services and then reverse engineer into sub criteria across these areas for maximum exposure.
Healthcare websites typically provide clinical content that provides an overview of a need and direction of a solution. We analyse this to ensure it matches what clients are typing into search engines and optimise your content for maximum exposure.
We will audit your website to ensure its clear and easy to get in touch to arrange a consultation or appointment for Services. Our conversion rate optimisation (CRO) process has shown to triple appointment bookings in weeks for healthcare clients and is a core part of our service.
For most clients, our goal is to drive consultations or appointments. We therefore use this as a key metric for our Healthcare SEO campaigns so that we can report to you each month.
POLARIS is a successful Healthcare SEO agency providing SEO services for healthcare clients such as private hospitals, clinics and practices. Our London based health SEO team understands the sensitive issues surrounding the integration of an SEO campaign within an overall healthcare marketing strategy.
Considering the delicacy of a medical practice’s strategy, POLARIS operates diverse channels to engage this specific target audience. We attribute value at each stage of the healthcare user journey towards conversion, this value being from attracting a prospective patient or booking an appointment, and we calculate our client’s RoI against all search channels including SEO.
We start our approach with a full audit of the services marketed within our healthcare client’s practice and website. Our team focuses on the internal assembly of data within the business’s diverse marketing actions, and how optimise CRM integration to analyse and report on it.
With the health business’s overall objectives in mind, the POLARIS team studies how SEO can be utilised in the most effective way; through SEO we facilitate brand awareness and audience engagement in online searches, and multiply website visits through broader healthcare marketing campaigns.
We know digital and offline marketing plans must work together in perfect cohesion, so we collect their relevant data and statistics to ensure Healthcare SEO is entirely integrated for our client’s success.
Our Healthcare SEO managers reverse engineer competition’s websites to gather statistical data and provide strategic recommendations adapted to the client’s business. Our recommendations are based on our analysis process and forms the core of overall digital objectives, divided into quarterly goals; this way we monitor the progress of our campaigns and regularly inform internal stakeholders. We believe in complete transparency and in using quantifiable channels to measure RoI.
At POLARIS we take great pride in celebrating our achievements. As a part of this, we regularly feature within industry awards and constantly strive to deliver campaigns that can be classified as outstanding within the industry.
Our latest achievements include finalists in the Drum DADI awards 2015 for best use of search, and Best use of SEO within the Wirehive awards 2015.
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