Google Penalty Removal | Polaris Agency
Google Penalty Removal | Polaris Agency
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Driving Customers, Engagement and Revenue through SEO and PPC for Brands & SMEs.

Identifying route causes of Google Penalties in order to get your website back into Organic Listings.

Penalty Analysis

We initially determine the cause of the penalty, typically by auditing your website and backlink profile. With the recent Penguin 4.0 update, links are graded on an individual basis, affecting pages or sections of a website that they link to.

Link Cleansing

Using our 9 point grading system, we will grade all references and links within your backlink profile to identify toxicity levels and harmful backlinks.

Disavow File

In the first instance we will aim to have harmful links removed, contacting web masters through any means necessary. If this cannot be achieved, we submit a disavow file to notify Google so that the links can be disavowed.

Reconsideration Request

Once your backlink profile conforms to Googles guidelines, we will then submit a reconsideration request on your behalf, detailing works carried out and the reasons why the penalty should be reconsidered.

Toxic links

Toxic links are now penalised on an individual basis by penguin 4.0. We look at historical traffic stats and measure declines by links gained, so that we can determine which links are causing a negative effect to your SEO.



When a websites pages or section are penalised, organic traffic naturally declines. We track all declines and once reconsideration requests have been filed we deliver a plan to reverse traffic losses, considering recent changes in the market and updates from competitors.



Once a Google penalty has been lifted, the next step in the process is to understand how you will gain lost ground and start increasing exposure through the organics again. With our approach, we idetify a future proof seo strategy that complies with search engine rules today, and tomorrow.


Driving Customers, Engagement and Revenue through SEO and PPC for Brands & SMEs.

Award Winning Digital Campaigns

Tools for SEO agency

At POLARIS we take great pride in celebrating our achievements. As a part of this, we regularly feature within industry awards and constantly strive to deliver campaigns that can be classified as outstanding within the industry.

Our latest achievements include finalists in the Drum DADI awards 2015 for best use of search, and Best use of SEO within the Wirehive awards 2015.

SEO company winning dadi awards
rar plus white logo on SEP website
wirehive logo on SEO page
SEO Agency is Google Partner


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