Content Marketing | SEO Agency London | POLARIS Agency
Content Marketing | SEO Agency London | POLARIS Agency
57879
page-template,page-template-full_width,page-template-full_width-php,page,page-id-57879,page-child,parent-pageid-57553,qode-core-1.0,ajax_fade,page_not_loaded,,pitch-ver-1.5, vertical_menu_with_scroll,smooth_scroll,grid_1300,blog_installed,wpb-js-composer js-comp-ver-4.12,vc_responsive

CONTENT MARKETING

ENGAGING AUDIENCES THROUGH EMOTION

Driving Customers, Engagement and Revenue through SEO and PPC for Brands & SMEs.

Content with a Purpose

As a leading content marketing agency, our content campaigns start with your audience first, delivering your brand ethos in the right format, at the right time.

Campaign Goals

Brand Awareness, New Product Launch, Data Harvesting. Whatever your goal, we will work with you to devise a route to success.

Audience Segmentation

We segment audiences based on your existing customer base, your competitors, and independent research to profile exact targets defined by all demographics.

Campaign Message

Our Content Marketing Campaigns are designed to have a single, clear message, communicated in a number of ways to ensure penetration to your audience.

Digital PR & Outreach

Our internal contact database holds over 50,000 contacts across a number of sectors, and we actively hunt relevant outreach prospects for your campaign too.

Your Audience

Working closely with you, we work with you to profile how to penetrate your target audience and achieve the goals set for success.
We use a number of proven processes to do this, and profile target audiences using business and market data, as well as independent services such as yougov. Once profiled, we then have an understand of the types of destinations your target audience visit and the nature of content that they are engaged by, allowing us to shape your messaging into an appropriate, relevant format that will be noticed and absorbed.
The strongest content campaigns will evoke some kind of emotion from a consumer. Be it laughter, shock, or a cringe, we design campaigns with emotion inmind, so that your target audience can connect emotionally with your brand and recognise value at a human level.
We utilise social channels to communicate these messages and to connect with audiences when they are relaxed and at ease.

EVOKING EMOTION

quantifying YOUR CAMPAIGN

Content Marketing Agency’s typically speak about RoI, but how can this be measured? We measure audience engagement, outreach successes, and market penetration through the various channels employed to expose your content campaign to your audience. From POLARIS, you can expect a dashboard report detailing metrics across each channel, giving a total insight into performance across the campaign.

Driving Customers, Engagement and Revenue through SEO and PPC for Brands & SMEs.

Award Winning Digital Campaigns

At POLARIS we take great pride in celebrating our achievements. As a part of this, we regularly feature within industry awards and constantly strive to deliver campaigns that can be classified as outstanding within the industry.

Our latest achievements include finalists in the Drum DADI awards 2015 for best use of search, and Best use of SEO within the Wirehive awards 2015.

Request an Audit




Choose a service: