Meeting the needs of a B2B Prospect in 2019
Working with b2b clients for over 10 years, we have seen the average genetics of an SEO campaign evolve from simply focusing on increasing rankings for product based search queries to targeting multiple people within organisations and tailoring communications to engage with them, earlier on in the funnel. Prospects demand more engagement from potential suppliers through more sources, online.
At Polaris, we expose our b2b clients products to these prospects, in the right format at the right time, within these environments.
Targeting multiple job functions
We understand that your product may require buy-in from multiple heads within a target organisation. For this reason, our b2b SEO campaigns are defined on a per job role / function basis. Tailored messaging in the language that prospects need it in, to commit to you.
Onsite User Experience
With over 10 years experience in driving leads through SEO, we know what a prospect expects to experience and engage with when on your website. We work with you to better shape your experience, resulting in higher engagement and higher lead gen.
Increasing Awareness through Use Cases
Focusing on your use cases and ultimate value proposition, we position your business offering to be accessible by prospects, whether they are aware of their business need to work with you, or not.
Onsite Technical SEO
As the backbone to our B2B initiatives, we work with technical teams to dissect destination websites & user journeys and reintroduce them so that they are optimised for users to funnel through, engaging each time until they are ready to enquire.