Mixing PPC data with experience to deliver amazing PPC performance
Our ppc management service is underpinned by our experiences over the last 10 years and the ability to analyse data to make informed decisions. Whether we are inheriting an existing account or using our own data sources, we like to draw on evidence to help us decide which actions will result in improved campaign performance.
Fully Accredited PPC Account Managers
Our PPC Managers are all fully qualified across Google, Bing, and Facebook, able to utilise all the features that the platforms offer to drive your business a higher rate of return. We are constantly updating ourselves on the latest feature releases that are both planned and going live, so that we can consider how these can be used to fuel your campaigns with us. We attend industry events, and hold agency quiz nights to test and share digital knowledge.
Focused on Driving Quality PPC Leads & Sales from the Right Customers
Our experience has shown that its not just about driving clicks, its about understanding exactly who we want to click and target those users specifically. This approach allows our campaigns to have a higher conversion rate, from initial click through to onsite conversion, whether its to enquire over the phone or buy a product online.
Targeting PPC users through engaging story telling and creative ad writing
Whilst we analyse ppc data in the back office, we also pay a significant amount of time focusing on the communications that we make through ppc advertising for our clients. We consider the ppc competitive landscape, what competitors are (or are not) saying, user sentiment on a keyword or adgroup basis, and your business – i’e what you have to offer that’s unique to the market. We marry this together along with our expert story tellers to create ppc ad and page copy that performs 27% better.
Weekly & Monthly PPC Reporting through our proprietary platform, Bright Metrics
Bright metrics is our reporting tool that gives you 24/7 access to your PPC account performance. At the click of a button you are able to login and view your PPC campaign progress, coupled with google analytics data, all within a single dashboard. We provide weekly snapshot updates from our PPC account managers too, giving you both data and real world insight so that you can understand very clearly what you are getting from your partnership with us.