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Data Led Paid Campaigns

The top three paid ad positions yield over 41% of all clicks from a search engine. Our paid search specialists use their expertise and data analyse techniques to drive quality and volume to your paid search campaigns.

A Data-Driven PPC Management Service

  • Client Account Briefing

    With over 10 years experience in managing PPC campaigns, our journey begins by firstly listening to you about your business goals and marketing needs. Using this information, we then create a mindmap of what we think your paid advertising should look like and deliver and use this base to build success upon.

  • Account, Landscape & Competitor PPC Auditing

    Our PPC Managers will research into your business, your competitors and the online search landscape to find out whats working well and who for within your industry. If you have an existing PPC account, we will audit this too to better understand the current account structure, bidding strategies, ad qualities and opportunities. With our findings, we will then put together a bespoke PPC strategy for your business, working towards achieving the business goals set out at the beginning of our journey.

  • Keyword Research

    At POLARIS, we have a 4 step keyword research process we follow on every account. The result of this is the creation of a completely custom keyword matrix, per product or service which we then use to create every possible keyword permutation to include within our account structure. With this list, we then use our expertise to use the most appropriate match types to launch an account and manage budget on an ongoing basis. We use Broad Match to learn and harvest keywords, and we use other match types to control ad spend and target more specifically once we know which keywords are important to your PPC strategy.

  • Budget & Bid Management

    We treat client budgets as if they are our own, and with this PPC Management mantra in mind we spend  very carefully and constantly analyse spend vs return to ensure we are winning. We analyse average positions against clicks, and clicks against inquiries/leads/sales. We trend this data over time to give a score to average positions and use this intelligence to scale your account activity with accuracy, overtime.

  • Ad Copies & Click Through Rates

    Our copywriters analyse competitor ads and use their own creativity to write eye catching ads that firstly command attention and then engage through emotion. Whether its value add, pricing, service, or humour, we aim to make our client ads stand out from the rest so that even if our ad appears in position 2 or 3, the ad copy is compelling enough to gain the click.

  • Testing & Account Optimisation

    Improving performance requires constant analysis and testing. We analyse and split test ad copies & landing pages to find best performing variations which we can use and then split test further as we continue to squeeze as much RoI as possible from an account. Initially, we look to drive the best possible Click Through Rates (CTR) from our campaigns, and over time, we measure the conversion rates of landing pages, and finally resulting leads and sales being driven.

  • Activity & Account Reporting

    We have specific reports designed for both Business Owners and Marketing Managers, providing data and account information in the format best for you. We report on a weekly, monthly and quarterly basis, with 24/7 access through our digital reporting dashboard, Bright Metrics too. This helps us to keep you informed and our PPC strategy on track, with all success clearly documented ready for us to celebrate as we review every 3 months.

Mixing Data with Experience to Deliver Amazing PPC Performance

Fully Accredited PPC Account Managers

Focused on Driving Quality Leads & Sales from the Right Customers

Talented PPC Copywriters with over 10 Years Experience in Google, Bing, & Social Ads

Weekly & Monthly Reporting on All Performance for Business Owners & Marketing Managers

Making your business shine the brightest

Our approach to PPC Management starts by analysing your business goals and devising a strategy for new website visitors and engaging existing website visitors. Today, a client needs more than just a search campaign, you need a PPC strategy with multiple campaigns across multiple platforms.

We love writing unique, punchy ad copies; integrating ad extensions to their full extent, and third party tools too including star ratings and reviews. All of this combined results in our clients having fantastic click through rates and engagement onsite leading to enquiries and sales.

"I love our Weekly Wednesday updates. This is when I get to reflect on the last 7 days activity and how much business Ive driven for my clients" James Cook, PPC Manager

Facebook paid campaigns, Google search campaigns, and YouTube video campaigns all work together to ensure you are putting your brand and products in front of a potential buyer, as often as relevantly possible. We analyse your market and your existing performance to achieve this for you, driving a clear increase in conversions through PPC and overall sales online.

Our PPC Managers take the time to get to know you and your business, and use this information to effectively position your advertising campaigns to stand out amongst competitors and win not only the click, but also the customer sale.

We work with trades, retailers, travel companies, B2B services, and learning and development businesses to drive more potential buyers onto their business websites. We focus on understanding the target audience and targeting them as specifically as possible, as this ensures your business is being exposed to the right people and budget is being spent on driving the right personas.

We understand seasonality, and the need to move budget around based on product launches and market changes. We therefore forward plan, using marketing and business calendars to stay ahead of any trends and have sufficient time to plan and run the best campaigns possible.

 

Request an audit

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Phone +(44) 0 203 004 9647

Email info@polarisagency.co.uk