Yandex – Twitter’s New Search Partner
Yandex, Google’s Russian rival, has announced that it will carry Twitter data in all its search results.
The agreement will see Twitter results appear in Yandex’s blog search results, as well as through a dedicated URL, twitter.yandex.ru.
The Russian search giant has described the partnership as a ‘licensing deal’ and although the terms of the agreement have not yet been disclosed, Microsoft reportedly paid Twitter $30 million dollars in a similar agreement.
Twitter’s deal with Yandex share similarities with the real-time Twitter search that used to be used by Google. Google ended the partnership last year when they launched their Google+ service.
It’s the social media platform’s first deal with a Russian portal and Yandex says that it has licenced the full feed of all public tweets, especially those tweets that cover languages such as Russian, Ukranian and Belarusian.
The deal marks one of Twitter’s first major forays into non-English speaking markets and it could spark the start of a spate of localised deals which will help to widen their coverage across the globe.
Yandex currently controls roughly 60% of the search market in Russia and the joint venture with Twitter is likely to give the search engine’s social media strategy a huge shot in the arm.
Should Google be worried, or is its strangehold over search still as strong as ever?