Call Tracking Guide | Digital Resources | POLARIS Agency
Call Tracking Guide | Digital Resources | POLARIS Agency
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Call Tracking Guide

In the world of digital marketing, we now have to ability to track and record all kinds of information from when a user comes online to your website, how they interact with it and how a sale is made. According to Digital Marketing Depot, when a user hits your landing page, it’s converted to a sale roughly 2-10% of the time. This data is tracked through both Google Analytics and Google Tag Manager; we see where a customer starts, where they visit on site and the page they are on when converting or carrying out an action.