Plan your Christmas Affiliate Campaign
Christmas is whizzing its way around the corner – Here are a few tips from our Affiliate Marketing Management team to help boost your Christmas campaign:
Compelling Consumer offers
Push the boat out with consumer incentives – this will help to increase the overall conversion rate. Try methods such as ‘free delivery’, money off next purchase or the good old ‘free gift’ technique.
Christmas Delivery Dates
Make cut off dates for delivery clear to consumers to avoid any sad faces (and the wrath that comes after …eek). The later you can set these the better so that affiliates can benefit from those last minute shoppers.
Make sure that your product feeds are updated at all times – the last thing you need in the run up to Christmas is for affiliates to see conversion rates decreasing.
Increased Exposure across Super Affiliate Sites
Plan and budget earlier on in the year to book in premium slots across key affiliate sites – this may include placement on newsletter’s, TV advertising slots and key areas across the sites.
Keep an Eye on Stock Levels
Again lets avoid any sad faces – make sure that you are in control of having plentiful levels of stock to keep both your consumers and affiliates happy.
Keep aside budget in the run up to Christmas to incentivise affiliates – this will give you competitive stance against competition.
Planning Ahead for Christmas
Affiliates will want to get on with preparing their sites in good time for Christmas – so the earlier you can provide sales ammunition the better!
Get Creative with your Creative
Give your affiliates ‘festive’ creative that is available in a variety of sizes. Creating a reflective landing page for offers is even better and will definitely result in happier affiliates.
Speak to Your Top Affiliates
Get in touch with your top affiliates and find out if they need anything specific to help them promote you in the lead up to Christmas – they appreciate being valued!
If you are interested in launching a programme with our fantastic Affiliate Marketing Agency – We’d love to hear from you !
Have a great Christmas and remember to plan early!