How to fix your stagnant SEO | POLARIS
How to fix your stagnant SEO | POLARIS
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How to fix your stagnant SEO

You’re not a novice in SEO anymore; you’ve learnt how to setup Google Analytics and Google Webmaster Tools for your site and you check them regularly, you look for information on the latest SEO and PPC updates and you have learnt the hard way that relevant and fresh content is important so you really work thoroughly on your website content and blog posts. However, no matter how much effort you put in you haven’t seen an increase in traffic in a while.

Fix 1: Improve Your On-Page Content

The more content you have, the easier it becomes for you to target long-tail keywords. Content also helps you show Google that your site is more authoritative and relevant. Make sure that every page on your site has about 300 words of unique content. Avoid using generic descriptions and instead, write uniquely tailored ones, include images and videos and do your best to offer valuable information. As you work on your content, make sure you include your keywords in it.

Fix 2: Optimise meta titles and descriptions for clicks

Since it is no longer necessary to include every variation of a keyword in the meta description, use that available extra space to entice clicks. There are tonnes of different ways in which you can amend your title tag to improve your CTR: call out your low price, promote your brand values or the speed at which you deliver. Get creative and stand apart from your competition.

Fix 3: Build Internal Links

Internal links are an effective way to demonstrate your authority through prominence within your internal linking structure. Identify what pages on your site get the most external links and strategically build links to underperforming pages. You can do this by child linking to parent categories or through main navigation links. However, it is important that you make sure you have a large amount of great content first or a great deal of authority Otherwise, building too many internal links will spread your authority too thin and your whole site will be underperforming.

Fix 4: Implement Quick Link Building Techniques

Link building is a great way to improve your stagnant SEO. However, it doesn’t need to be a labour intensive task. You can easily turn brand mentions into links by setting a Google Alert for your brand terms. For every mention you get, contact the webmaster and ask them for a link instead.

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