If you have a wordpress based website, and you are interesting in knowing more about plugins which can help increase organic rankings, you should definately take a look at YOAST SEO. YOAST SEO is a very useful plugin which helps to carry out ON PAGE or ON SITE optimisation, ensuring your website is accessible and interpretable (is that a word?) for search engine spiders.

Besides developing a great plugin, Yoast.com also produce some interesting content on how to get the most out of ethical SEO campaigns. Today I came across an interesting article regarding link building, and how to get the most out of it.

Take a look here to learn more about what link building actually is and how you can maximise your return from it.