Blog Archives | Polaris Agency
Blog Archives | Polaris Agency
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Expand Your eCommerce SEO

 With eCommerce, you should take full advantage of the different channels rather than just focusing on one or two. Each channel has the power to reach out to a wide audience using a number of different methods through search engine optimisation (SEO), pay per click...

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The Impact of User Behaviour on Your SEO

 How your users behave when visiting your site can offer helpful insight into the quality and relevance of your content. Find out how to use this information to optimise your site and improve your SEO.   Bounce rate ‘Bounce rate’ is the term used to refer to the number...

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The Infinity War for Backlinks

 Every day, hundreds of companies and SEO agencies are writing emails to the biggest websites to get a feature or link placement.. It can be difficult to receive a reply at times as everybody wants the same thing A guest post with a backlink in...

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Plan your Christmas Affiliate Campaign

 Christmas is whizzing its way around the corner - Here are a few tips from our Affiliate Marketing Management  team to help boost your Christmas campaign:Compelling Consumer offersPush the boat out with consumer incentives - this will help to increase the overall conversion rate. Try...

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Building a Mobile First SEO Strategy

 Mobile first SEO is becoming increasingly more important for SEO companies looking to drive traffic from a primarily Smartphone focused audience. When it comes to building a mobile first SEO strategy, it important to consider the design of the website, usability and technical changes to...

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The Top 5 Benefits Of Paid Social Marketing

 In today’s world, paid social is becomingly increasingly popular with businesses looking to maximise results for their PPC campaigns. Paid social provides a number of benefits over traditional PPC platforms such as Adwords, including: detailed audience targeting, cost effectiveness and versatility. This article will cover...

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