POLARIS Agency
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Driving Hospitality Leads for Sodexo, the world leader in Corporate Venues and Events

Objective

With a national portfolio of leading venues, we worked with Prestige Venues & Events to generate interest in each venue across the UK, driving regional interest and engagement for the business.

With a new destination website launching, Sodexo prestige Venues & Events partnered with us in order to reavaluate their organic SEO exposure and assist them in increasing leads through digital to fuel their growth strategy.

After carrying out a landscape audit of their portfolio of venues, we devised a strategy that focused both on the different types of corporate hospitality demands businesses have, aswell as the seasonality of these demands throughout the year.

Taking our findings, we worked with the client to devise a 12 month strategy to drive regional leads throughout the UK to each venue within the sodexo portfolio, optimising key campaigns 4 months ahead of demand to allow for maximum RoI.

What We Did

Focusing on Technical SEO, Site Structure, and continual competitor analysis allowed us to determine which SEO enhancements would be the most valuable and impactful to rankings across the account.

As the client had just developed a new website, we initially benchmarked the performances of the current live site so that we could report on a before/after set of statistics based on the new website going live. We also used this opportunity to audit the new website technically, focusing specifically on mobile, site structure and html to text code ratios.

To further improve their digital presence, we also connected with the clients PR agencies and devised a content strategy that was underpinned by the clients existing PR strategy for the business. Complimenting the activity carried out by the PR Agencies, our team achieved exposure on additional partner sites which increased trust flow, citation and domain authority.

By working with the client using our systematic B2B SEO approach, we were able to generate a clearly measurable increase in performance, driving qualified leads into the business from new prospects that had the potential to be repeat customers on an annual basis, increasing their average lifetime customer value.

Performance

120%

Increase in Leads

These leads resulted in venue bookings, ticket bookings and partnerships.

80%

Increase in Traffic

Organic traffic to the website across venue and occassion pages.

35%

Increase in Market Share

Across core business terms, including multiple seasonal events and occassions.

Client Testimonial

"We were really pleased with the team at Polaris. They came in and after assisting us in migrating to a new site they quickly helped us increase our digital footprint in a number of key areas, driving leads for business development and keeping our partners happy with our increased venue coverage. "

Chloe Howard, Marketing Executive, Sodexo

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