Siblu was focused on increasing the amount of quality traffic coming to their website as well as travel bookings
Did you know that 69% of travelers begin with their search online? And a whopping 82% of leisure travelers haven’t chosen the accommodation provider they will book with when they first start thinking about a trip.. So what better way to increase visibility of your brand than by leveraging the power of Google Ads to show your ads to the right people at the right time?
The travel industry is broken up by several micro-moments, these “I want to get away moments” are what build and define our search engine marketing strategies for the travel and tourism industry. It is important for brands to be present online in these various moments of the user, therefore having a clear understanding of keywords that users are using is vital to have an effective paid search strategy.
Siblu, operates holiday parks across France, having already a digital marketing presence, they wanted to completely restructure their paid search account to focus on two main objectives. First, they wanted to drive traffic to their website and second, they wanted to drive bookings to specific campsites they operate in France. Once these marketing objectives were clearly laid out, Polaris set out to re-structure their campaign to focus on top funnel users as well as end funnel users.