Helping UK Office Workers Enjoy More Coffee with Liquidline, The Hydration & Vending Solutions Specialist
POLARIS, a boutique digital agency based in London, successfully won and launched a PPC partnership with
www.liquidline.co.uk, a commercial coffee specialist business based in London. Inheriting the account from a
previous agency, POLARIS were drafted in to overhaul the clients PPC Strategy to yield a higher return of leads for
coffee machine sales within the business.
After several discussions with the client and an analysis of both campaign performance and actual business performance (leads & sales won from marketing) POLARIS set about restricting the paid strategy for Liquidline. Starting with a complete overhaul of the paid account, products were grouped into 3 levels based on sales data from the client and then setup as campaigns within the account, with the monthly budget split across the three product groups.
Our primary management goal was to exercise budget control (where it had not been before), and attribute 80% of
the budget on a handful of generic terms that were high volume, commercial search queries.
With a drastically scaled back account, POLARIS relaunched the paid strategy for the London based coffee business.