Helping the Medical and Healthcare Industry Keep Patients and Staff Safe with Kingsway Group USA
POLARIS, an SEO agency based in London with a global reach, partnered with Kingsway Group in both the UK and USA to increase rankings and leads into the business and ultimately increase the value of the Kingsway Group client base.
At the core of this was differentiating offering between UK and US, with a key focus on US growth.
After initial discussions with the client it was noted that different markets, laws and industries required us to utilise SEO strategies that differed in each country. This included keyword strategy, target buyers and legislation around the healthcare industry.
As a result, the two SEO strategies would run in tandem in terms of technical SEO and be split for onsite and offsite targeting.
Along with this, there was a need to improve the ability to control lead generation within the business and better manage the sales funnel. For this, we put in place additional data capture options which allowed the client to follow up on leads and target specific buyers for the correct products moving forward.