SEO can seem esoteric to a newbie but once you’ve grasped the concept of the fundamentals (On Page & Off page) you tend to start seeing the light at the end of the tunnel. A critical factor that a lot of businesses neglect or struggle with is the initial research. SEO agencies understand the importance of preparing for a campaign and will always conduct an Audit on a website before commencing with a campaign. So what are the key factors to cover when conducting your SEO research?

On Page SEO Factors

The way a website’s pages are optimised can have a dramatic effect on the way it’s ranked. Dealing with some general housekeeping at the initial stages is advised and an SEO agency usually gets the laborious work done first. So what are the on page factors to cover?


Back Link Profile

A fundamental part of your research should involve analysing your back link profile. Detecting bad links or imbalances in your link profile will give you the intelligence you need to remove these links” known as penalty removals“and also target specific sites for links. Your Back links are responsible for your websites reputation and Domain Authority, and Google will favour websites on SERPs with better reputations. So what should you look for when you’re analysing your back link profile?


Managing Traffic Analytics

Of course a key factor to observe is your traffic and user behaviour. Once you’ve logged this, you can then set yourself KPIs to put you in good stead. These factors include:

We hope this blog serves you well and gives you insight into the methodology used to conduct effective research. If you’d like to no more get in touch with one of our seasoned consultants to arrange a free audit on your website.