An SEO agency can handle both B2B accounts and B2C accounts on a daily basis, but must treat each sector differently as they don’t follow the same types of strategies. Indeed there are core differences between B2B and B2C sales and buying process, from the sales funnel to the considerations made by customers.
 
The approach a search marketing agency will take to B2B SEO depends, among others, on the nature of products, their life cycle, and the needs of prospects. These factors guide the agency’s keyword research as well as the content and outreach strategy behind the campaign.
 
POLARIS is a B2B SEO agency based in London. Contact our team for more information.