Google has introduced star ratings to Adwords location extensions, which pulls ratings from Google My Business. When creating ads within Google’s Adwords, PPC managers have the ability to add extensions to help improve ads, which includes adding a location extension for the business address and sitelink extensions. This will encourage more businesses to obtain customer reviews through their Google My Business page and inspire more users to log on to their Google services. So far, this has only been brought out over desktop and tablet searches and not on mobile. Effects on mobile search have not been confirmed yet.

To see your location extension with star ratings, log on to your Adwords account by clicking on the Ad extensions tab and add your address from your Google My Business account.