EXPOSING YOUR BRAND TO CUSTOMERS, ONLINE.
Our Digital PR & Outreach campaigns amplify your message and put your brand in front of potential customers; today, and tomorrow.
Our outreach lists are devised based on your products + services, industry, competitors and target audience, positioning your brand for maximum exposure.
Social channels are an integral part to a campaign, and we utilise them to reach key influencers and followers relevant to your campaign.
How do you quantify a return from a naturally driven digital PR campaign? We have a unique method of measuring all outreach, from social mentions right through to keyword optimised links.
As a Digital PR agency, our campaigns are designed to drive referral traffic from features aswell as increase your domain authority, over time.
The purpose of Digital PR is to promote news credible updates about a brands products or services. For the purpose of SEO, Digital PR assists in communicating positive signals to search engines, giving an indication of usefullness and worthiness for rankings.
Our approach to Digital PR is simple; we focus on engaging your target audience so that the specific content consumed provides a clearly measurable ROI, as well as the overall ROI from SEO as a channel.
Outreach campaigns are successful when the content being shared is original and engaging. Our team of Outreach Managers will audit and shape content pre production, whilst conducting outreach to our contact database for exposure.
In cases, exclusive opportunities are sourced which allow for homepage coverage or inclusion within email campaigns which generate a higher RoI for client campaigns.
We report all ongoing works to clients using shared resources such as Microsoft 365 and Google Drive. We providing a running log of partners that we have outreached to and we report on achievements using our scoring method, grading achievements from social shares right through to incopy link placements within content releases.
At POLARIS we take great pride in celebrating our achievements. As a part of this, we regularly feature within industry awards and constantly strive to deliver campaigns that can be classified as outstanding within the industry.
Our latest achievements include finalists in the Drum DADI awards 2015 for best use of search, and Best use of SEO within the Wirehive awards 2015.
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